Journalism: Public Relations Major, Bachelor of Science (BS)
The Journalism Program participates in an interdisciplinary major in Public Relations. Requirements for the major, when taken under the Journalism Program, are listed below; requirements for a similar major, when taken under the Department of Communication Studies, are listed under that department. The major provides the graduate with the theoretical and applied knowledge and skills required to competently enter the field of public relations in either the profit or not-for-profit sectors.
Note: a minor in Technical Communication is recommended.
|Required Core Courses|
|JRNM 209||MEDIA WRITING||5|
|JRNM/TCOM 305||PRINT LAYOUT AND CONTENT DESIGN||5|
|JRNM/ENGL/TCOM 309||GRAMMAR FOR PROFESSIONAL WRITERS||5|
|JRNM 330||PRINCIPLES OF JOURNALISM||5|
|JRNM 335||MULTIMEDIA JOURNALISM||5|
|or JRNM 349||PHOTOJOURNALISM|
|or ART 304||ART OF FILM PHOTOGRAPHY|
|or DESN 350||DIGITAL PHOTOGRAPHY|
|JRNM 453||PUBLIC RELATIONS WRITING||5|
|JRNM 470||NEWS DESIGN||4|
|JRNM 475||EDITING AND PUBLISHING||4-5|
|or TCOM 409||EDITING IN TECHNICAL COMMUNICATION|
|TCOM 205||INTRODUCTION TO TECHNICAL COMMUNICATION||5|
|Required Supporting Courses|
|CMST 201||PUBLIC SPEAKING||5|
|or CMST 451||ARGUMENTATION AND PERSUASION|
|or CMST 458||TOPICS IN IMAGE, MESSAGES AND MEANING|
|CMST 330||INTEGRATED METHODS FOR COMMUNICATION RESEARCH||5|
|CMST 430||COMMUNICATION IN ORGANIZATIONS||5|
|CMST 461||INTRODUCTION TO PUBLIC RELATIONS THEORY||5|
|CMST 462||ADVANCED PUBLIC RELATIONS THEORY||5|
|Senior Capstone Requirementent|
|JRNM 490||SENIOR CAPSTONE: CONTEMPORARY TRENDS IN JOURNALISM||4|
All admitted students must officially Declare a Major by the time they reach 90 credits (junior standing).
Application for Graduation must be made at least two terms in advance of the term you expect to graduate (undergraduate and post-baccalaureate).
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- analyze public relations opportunities, issues and environments;
- demonstrate ability in public speaking and presentation to members of disparate publics in a variety of organizational situations;
- prepare and execute effective public relations campaigns for multiple platforms and diverse audiences;
- research and write clearly and concisely to meet the needs of various audiences.