Journalism: Public Relations Major, Bachelor of Science (BS)

This is an archived copy of the 2015-2016 catalog. To access the most recent version of the catalog, please visit http://catalog.ewu.edu.

The Journalism Program participates in an interdisciplinary major in Public Relations. Requirements for the major, when taken under the Journalism Program, are listed below; requirements for a similar major, when taken under the Department of Communication Studies, are listed under that department. The major provides the graduate with the theoretical and applied knowledge and skills required to competently enter the field of public relations in either the profit or not-for-profit sectors.

Note: a minor in Technical Communication is recommended.

Required Courses
CMST 330INTEGRATED METHODS FOR COMMUNICATION RESEARCH5
CMST 430COMMUNICATION IN ORGANIZATIONS5
DESN 360PUBLICATION DESIGN4
JRNM 330MASS NEWS MEDIA5
JRNM 332NEWS WRITING5
JRNM 395INTERNSHIP5
JRNM 451INTRODUCTION TO PUBLIC RELATIONS THEORY4
JRNM 452ADVANCED PUBLIC RELATIONS THEORY4
JRNM 453PUBLIC RELATIONS WRITING4
JRNM 470DESKTOP PUBLICATION DESIGN4
Choose one5
PUBLIC SPEAKING
MESSAGE DESIGN
Choose one4-5
EDITING AND PUBLISHING
EDITING IN TECHNICAL COMMUNICATION
Choose one4-5
ART OF PHOTOGRAPHY
DIGITAL IMAGING AND PHOTOGRAPHY
PHOTOJOURNALISM
Choose three upper-division ENGL or TCOM courses in consultation with Technical Communication faculty.15
Total Credits73-75

For information on General Education, see Undergraduate Degree .

Student Learning Outcomes—students will

  • know how to observe and write efficiently and clearly about public events and public issues, understand local government and the public policy process, be able to write in both report and feature story forms and be a critical and analytical observer of the American public policy process;
  • develop expertise in analyzing public relations opportunities, issues and environments, learn how to research, prepare and execute public relations tasks and campaigns, develop skills for appropriately interacting with members of disparate publics, develop persuasive and analytical writing and other verbal skills, demonstrate professional behavior, including meeting deadlines, producing clean and well-organized work and being prepared for a variety of types of organizational assignments.