Journalism: Public Relations Major, Bachelor of Science (BS)
The Journalism Program participates in an interdisciplinary major in Public Relations. Requirements for the major, when taken under the Journalism Program, are listed below; requirements for a similar major, when taken under the Department of Communication Studies, are listed under that department. The major provides the graduate with the theoretical and applied knowledge and skills required to competently enter the field of public relations in either the profit or not-for-profit sectors.
Note: a minor in Technical Communication is recommended.
|CMST 330||INTEGRATED METHODS FOR COMMUNICATION RESEARCH||5|
|CMST 430||COMMUNICATION IN ORGANIZATIONS||5|
|DESN 360||PUBLICATION DESIGN||4|
|JRNM 330||MASS NEWS MEDIA||5|
|JRNM 332||NEWS WRITING||5|
|JRNM 451||INTRODUCTION TO PUBLIC RELATIONS THEORY||4|
|JRNM 452||ADVANCED PUBLIC RELATIONS THEORY||4|
|JRNM 453||PUBLIC RELATIONS WRITING||4|
|JRNM 470||DESKTOP PUBLICATION DESIGN||4|
|EDITING AND PUBLISHING|
|EDITING IN TECHNICAL COMMUNICATION|
|ART OF PHOTOGRAPHY|
|DIGITAL IMAGING AND PHOTOGRAPHY|
|Choose three upper-division ENGL or TCOM courses in consultation with Technical Communication faculty.||15|
For information on General Education, see Undergraduate Degree .
Student Learning Outcomes—students will
- know how to observe and write efficiently and clearly about public events and public issues, understand local government and the public policy process, be able to write in both report and feature story forms and be a critical and analytical observer of the American public policy process;
- develop expertise in analyzing public relations opportunities, issues and environments, learn how to research, prepare and execute public relations tasks and campaigns, develop skills for appropriately interacting with members of disparate publics, develop persuasive and analytical writing and other verbal skills, demonstrate professional behavior, including meeting deadlines, producing clean and well-organized work and being prepared for a variety of types of organizational assignments.