Visual Communication Design, Bachelor of Arts (BA)

This is an archived copy of the 2015-2016 catalog. To access the most recent version of the catalog, please visit http://catalog.ewu.edu.

A major in Visual Communication Design educates and prepares students to conceive and produce creative solutions to satisfy the visual communication needs of society. Graduates are prepared for careers in graphic design, web design, multimedia design, advertising, printing, publishing or related fields. Theory and practice are covered in a variety of contexts, including process and product, form and content, type and image and inter activity. Current technology and future trends are addressed in the context of industry practices. This major is combined with a related minor in another academic area to specialize in specific career preparation.

Notes:

  • two years of a single high school foreign language or one year of a single college level foreign language is required;
  • in order to receive the Visual Communication Design degree, students must earn a grade ≥3.0 in DESN 263 and DESN 363 in addition to the department requirement of ≥2.5 GPA in all DESN/TECH coursework;
  • MATH 107 is recommended for the above major.
Required Core Courses
DESN 100DRAWING FOR COMMUNICATION5
DESN 216DIGITAL FOUNDATIONS4
DESN 243TYPOGRAPHY4
DESN 259HISTORY OF DESIGN4
DESN 263VISUAL COMMUNICATION DESIGN 15
DESN 363VISUAL COMMUNICATION DESIGN 25
DESN 366PRODUCTION DESIGN4
DESN 368WEB DESIGN 14
DESN 378WEB DESIGN 24
DESN 463VISUAL COMMUNICATION DESIGN 35
DESN 490SENIOR CAPSTONE4
DESN 493PORTFOLIO2
Supporting Courses
ART 107BASIC DESIGN5
CMST 201PUBLIC SPEAKING4-5
or CMST 200 INTRODUCTION TO SPEECH COMMUNICATION
TCOM 205INTRODUCTION TO TECHNICAL COMMUNICATION5
TECH 393TECHNOLOGY WORLD CIVILIZATION4
Electives12
Total Credits80-81

For information on General Education, see Undergraduate Degree .

Student Learning Outcomes—students will

  • understand basic business practices, including working on teams;
  • identify, analyze and solve communication problems;
  • create and develop visual form in response to communication problems;
  • show respect for diversity and knowledge of contemporary professional, societal and global issues;
  • recognize the need for, and the ability to engage in, lifelong learning;
  • describe and respond to the audiences and contexts which communication solutions must address.