Journalism: Public Relations Major, Bachelor of Science (BS)

This is an archived copy of the 2016-2017 catalog. To access the most recent version of the catalog, please visit http://catalog.ewu.edu.

The Journalism Program participates in an interdisciplinary major in Public Relations. Requirements for the major, when taken under the Journalism Program, are listed below; requirements for a similar major, when taken under the Department of Communication Studies, are listed under that department. The major provides the graduate with the theoretical and applied knowledge and skills required to competently enter the field of public relations in either the profit or not-for-profit sectors.

Note: a minor in Technical Communication is recommended.

Required Courses
CMST 330INTEGRATED METHODS FOR COMMUNICATION RESEARCH5
CMST 430COMMUNICATION IN ORGANIZATIONS5
DESN 360PUBLICATION DESIGN4
JRNM 330PRINCIPLES OF JOURNALISM5
JRNM 332NEWS WRITING5
JRNM 395INTERNSHIP5
JRNM 451PUBLIC RELATIONS WRITING4
JRNM 452INTRODUCTION TO PUBLIC RELATIONS THEORY4
JRNM 453ADVANCED PUBLIC RELATIONS THEORY4
JRNM 470DESKTOP PUBLICATION DESIGN4
Choose one5
PUBLIC SPEAKING
MESSAGE DESIGN
Choose one4-5
EDITING AND PUBLISHING
EDITING IN TECHNICAL COMMUNICATION
Choose one4-5
ART OF PHOTOGRAPHY
DIGITAL IMAGING AND PHOTOGRAPHY
PHOTOJOURNALISM
Choose three upper-division ENGL or TCOM courses in consultation with Technical Communication faculty.15
Total Credits73-75

For information on General Education, see Undergraduate Degree .

Student Learning Outcomes—students will

  • research and write clearly and concisely to meet the needs of various audiences;
  • demonstrate ability in public speaking and presentation to members of disparate publics in a variety of organizational situations;
  • analyze public relations opportunities, issues and environments;
  • prepare and execute effective public relations campaigns for multiple platforms and diverse audiences.