Journalism: Public Relations Major, Bachelor of Science (BS)
The Journalism Program participates in an interdisciplinary major in Public Relations. Requirements for the major, when taken under the Journalism Program, are listed below; requirements for a similar major, when taken under the Department of Communication Studies, are listed under that department. The major provides the graduate with the theoretical and applied knowledge and skills required to competently enter the field of public relations in either the profit or not-for-profit sectors.
Note: a minor in Technical Communication is recommended.
|CMST 330||INTEGRATED METHODS FOR COMMUNICATION RESEARCH||5|
|CMST 430||COMMUNICATION IN ORGANIZATIONS||5|
|DESN 360||PUBLICATION DESIGN||4|
|JRNM 330||PRINCIPLES OF JOURNALISM||5|
|JRNM 332||NEWS WRITING||5|
|JRNM 451||PUBLIC RELATIONS WRITING||4|
|JRNM 452||INTRODUCTION TO PUBLIC RELATIONS THEORY||4|
|JRNM 453||ADVANCED PUBLIC RELATIONS THEORY||4|
|JRNM 470||DESKTOP PUBLICATION DESIGN||4|
|EDITING AND PUBLISHING|
|EDITING IN TECHNICAL COMMUNICATION|
|ART OF PHOTOGRAPHY|
|DIGITAL IMAGING AND PHOTOGRAPHY|
|Choose three upper-division ENGL or TCOM courses in consultation with Technical Communication faculty.||15|
For information on General Education, see Undergraduate Degree .
Student Learning Outcomes—students will
- research and write clearly and concisely to meet the needs of various audiences;
- demonstrate ability in public speaking and presentation to members of disparate publics in a variety of organizational situations;
- analyze public relations opportunities, issues and environments;
- prepare and execute effective public relations campaigns for multiple platforms and diverse audiences.