Marketing Major, Bachelor of Arts in Business Administration (BAB)
The Marketing curriculum prepares students for a wide variety of occupational possibilities. Marketers are involved with such activities as product planning, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist management in adapting the firm to an ever-changing society.
Students must be formally admitted to the Business Undergraduate Program or officially declared as a minor before enrolling in business classes in the major. See Business Administration Course Enrollment Policies for more information.
Courses taken for the Marketing Major beyond the required Business Administration Core are not counted double toward the Entrepreneurship, Finance, Human Resource Management Option, Operations Management Option or General Business Option majors.
Note: ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill GECRs as well as requirements for the Business Administration degree. However, these courses are not counted twice toward the total of 180 credits for graduation.
|Required Business Administration Core|
|ACCT 251||PRINCIPLES OF FINANCIAL ACCOUNTING||5|
|ACCT 252||PRINCIPLES OF MANAGEMENT ACCOUNTING||4|
|ACCT 261||BUSINESS LAW||4|
|DSCI 245||DATA ANALYSIS FOR BUSINESS||4|
|ECON 200||INTRODUCTION TO MICROECONOMICS||5|
|ECON 201||INTRODUCTION TO MACROECONOMICS||5|
|ENGL 201||COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION||5|
|MATH 142||PRECALCULUS II||5|
|or MATH 161||CALCULUS I|
|or MATH 200||FINITE MATHEMATICS|
|DSCI 346||ADVANCED DATA ANALYSIS FOR BUSINESS||4|
|FINC 335||FINANCIAL MANAGEMENT||4|
|MGMT 326||ORGANIZATION THEORY AND BEHAVIOR||4|
|MGMT 423||BUSINESS AND SOCIETY||4|
|MGMT 490||DEPARTMENT SENIOR CAPSTONE||4|
|MISC 211||INFORMATION TECHNOLOGY IN BUSINESS||4|
|MKTG 310||PRINCIPLES OF MARKETING||4|
|OPSM 330||OPERATIONS MANAGEMENT||4|
|MKTG 400||BUYER BEHAVIOR||4|
|MKTG 411||MARKETING RESEARCH||4|
|MKTG 412||MARKETING MANAGEMENT||4|
|MKTG 417||MARKETING ANALYSIS||4|
|Electives–choose approved, related electives in consultation with your faculty advisor||8-10|
For information on General Education, see Undergraduate Degree .
Student Learning Outcomes—students will
- analyze the impact of marketing environments on marketing strategy and performance;
- explain and apply consumer behavior principles and their implications for marketing strategy and practice;
- collect, analyze, interpret and report market data;
- apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
- explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.