Marketing Major, Bachelor of Arts in Business Administration (BAB)

This is an archived copy of the 2016-2017 catalog. To access the most recent version of the catalog, please visit http://catalog.ewu.edu.

The Marketing curriculum prepares students for a wide variety of occupational possibilities. Marketers are involved with such activities as product planning, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist management in adapting the firm to an ever-changing society.

Students must be formally admitted to the Business Undergraduate Program or officially declared as a minor before enrolling in business classes in the major. See Business Administration Course Enrollment Policies for more information.

Courses taken for the Marketing Major beyond the required Business Administration Core are not counted double toward the Entrepreneurship, Finance, Human Resource Management Option, Operations Management Option or General Business Option majors.

Note: ECON 200 and ECON 201​ are considered supporting courses and may be used to fulfill GECRs as well as requirements for the Business Administration degree. However, these courses are not counted twice toward the total of 180 credits for graduation.

Required Business Administration Core
Lower Division
ACCT 251PRINCIPLES OF FINANCIAL ACCOUNTING5
ACCT 252PRINCIPLES OF MANAGEMENT ACCOUNTING4
ACCT 261BUSINESS LAW4
DSCI 245DATA ANALYSIS FOR BUSINESS4
ECON 200INTRODUCTION TO MICROECONOMICS5
ECON 201INTRODUCTION TO MACROECONOMICS5
ENGL 201COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION5
MATH 142PRECALCULUS II5
or MATH 161 CALCULUS I
or MATH 200 FINITE MATHEMATICS
Upper Division
DSCI 346ADVANCED DATA ANALYSIS FOR BUSINESS4
FINC 335FINANCIAL MANAGEMENT4
MGMT 326ORGANIZATION THEORY AND BEHAVIOR4
MGMT 423BUSINESS AND SOCIETY4
MGMT 490DEPARTMENT SENIOR CAPSTONE4
MISC 211INFORMATION TECHNOLOGY IN BUSINESS4
MKTG 310PRINCIPLES OF MARKETING4
OPSM 330OPERATIONS MANAGEMENT4
Required courses
MKTG 400BUYER BEHAVIOR4
MKTG 411MARKETING RESEARCH4
MKTG 412MARKETING MANAGEMENT4
MKTG 417MARKETING ANALYSIS4
Electives–choose approved, related electives in consultation with your faculty advisor8-10
Total Credits93-95

For information on General Education, see Undergraduate Degree .

Student Learning Outcomes—students will

  • analyze the impact of marketing environments on marketing strategy and performance;
  • explain and apply consumer behavior principles and their implications for marketing strategy and practice;
  • collect, analyze, interpret and report market data;
  • apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
  • explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.