Communication in Public Relations Option, Bachelor of Arts (BA)

This is an archived copy of the 2016-2017 catalog. To access the most recent version of the catalog, please visit http://catalog.ewu.edu.

Students seeking a degree in Communication in Public Relations Option must complete the Foundation and Core Area requirements for the BA in Communications Studies, plus the Public Relations Core requirements.

Required Foundation Credits
CMST 201PUBLIC SPEAKING5
CMST 208MASS MEDIA AND THE INFORMATION SOCIETY5
CMST 309COMMUNICATION AND INFORMATION5
CMST 330INTEGRATED METHODS FOR COMMUNICATION RESEARCH5
or CSBS 320 INTRODUCTORY STATISTICS FOR THE SOCIAL SCIENCES
CMST 490SENIOR CAPSTONE5
CSBS 310FOUNDATIONS OF SOCIAL AND BEHAVIORAL SCIENCES THEORY5
Required Upper Division Core Credits–choose at least three 400-level CMST classes. Note: The following classes cannot count in this section: CMST 480, CMST 481 or CMST 495, CMST 499) or CMST 490. Any course used in Section B cannot count in Section C.15
Public Relations Option Requirements
JRNM 332NEWS WRITING5
JRNM 451PUBLIC RELATIONS WRITING4
JRNM 452INTRODUCTION TO PUBLIC RELATIONS THEORY4
JRNM 453ADVANCED PUBLIC RELATIONS THEORY4
Elective–choose one of the following4
PUBLICATION DESIGN
WEB DESIGN 1
Note: CMST 200 cannot be taken for credit towards the Communication Studies Majors.
Total Credits66

For information on General Education, see Undergraduate Degree .

Student Learning Outcomes—students will

  • demonstrate an understanding of communications combined with skills in using contemporary technologies;
  • present material in written, oral and multi-media formats;
  • participate in community activities such as debate, internships or others that demonstrate applications of communications study and training;
  • analyze the relationship between politics, economics, experience and communications media in international settings and will understand intercultural bases for communications;
  • understand major theoretical positions and implications central to the discipline. Additionally, students will demonstrate competencies in at least two research methodologies.