The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.

Students must be formally admitted to the Business Undergraduate Program or officially declared as a minor before enrolling in business classes in the major. See Business Administration Course Enrollment Policies for more information.

Courses taken for the Marketing Major beyond the required Business Administration Core are not counted double toward the Entrepreneurship, Finance, Human Resource Management Option, Operations Management Option or General Business Option majors.

Notes:

• formal admission to the BAB program is required;
• ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill GECRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.

Grade Requirements for Graduation: a minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.

University Competencies and Proficiencies

English 
Quantitative and Symbolic Reasoning
Placement and Clearance Exams 
Prior Learning/Sources of Credit AP, CLEP, IB

General Education Requirements (GER)

• Minimum Credits—180 cumulative credit hours 
  • 60 upper-division credits (300 level or above)
  • 45 credits in residence (attendance) at Eastern, with at least 15 upper-division credits in major in residence at Eastern
• Minimum Cumulative GPA ≥2.0

Breadth Area Core Requirements (BACR)

Humanities and Arts 
Natural Sciences 
Social Sciences

University Graduation Requirements (UGR)

Diversity Course List
Foreign Language (for Bachelor of Arts)
Global Studies Course List
Minor or Certificate
Senior Capstone Course List

All admitted students must officially Declare a Major by the time they reach 90 credits (junior standing).
Application for Graduation (use EagleNET) must be made at least two terms in advance of the term you expect to graduate (undergraduate and post-baccalaureate).

Use the Catalog Archives to determine two important catalog years.

SOAR calculates based on these two catalog years.

1. The catalog in effect at the student's first term of current matriculation is used to determine BACR (Breadth Area Credit Requirements) and UGR (Undergraduate Graduation Requirements).
2. The catalog in effect at the time the student declares a major or minor is used to determine the program requirements.

Students who successfully earn a BAB in Marketing from EWU should be able to do the following:​

• analyze the impact of marketing environments on marketing strategy and performance;
• apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
• collect, analyze, interpret and report market data;
• explain and apply consumer behavior principles and their implications for marketing strategy and practice;
• explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.