Marketing Major, Bachelor of Arts in Business Administration (BAB)
The Marketing curriculum prepares students for a wide variety of occupational possibilities. Marketers are involved with such activities as product planning, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist management in adapting the firm to an ever-changing society.
Students must be formally admitted to the Business Undergraduate Program or officially declared as a minor before enrolling in business classes in the major. See Business Administration Course Enrollment Policies for more information.
Courses taken for the Marketing Major beyond the required Business Administration Core are not counted double toward the Entrepreneurship, Finance, Human Resource Management Option, Operations Management Option or General Business Option majors.
- formal admission to the BAB program is required;
- ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill GECRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.
Grade Requirements for Graduation
- a minimum grade ≥C in each course required for the major;
- a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.
|Required Business Administration Core|
|ACCT 251||PRINCIPLES OF FINANCIAL ACCOUNTING||5|
|ACCT 252||PRINCIPLES OF MANAGEMENT ACCOUNTING||4|
|ACCT 261||BUSINESS LAW||4|
|DSCI 245||DATA ANALYSIS FOR BUSINESS||4|
|ECON 200||INTRODUCTION TO MICROECONOMICS||5|
|ECON 201||INTRODUCTION TO MACROECONOMICS||5|
|ENGL 201||COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION||5|
|MATH 142||PRECALCULUS MATH II||5|
|or MATH 161||CALCULUS I|
|or MATH 200||FINITE MATHEMATICS|
|MISC 211||INFORMATION TECHNOLOGY IN BUSINESS||4|
|DSCI 346||ADVANCED DATA ANALYSIS FOR BUSINESS||4|
|FINC 335||FINANCIAL MANAGEMENT||4|
|MGMT 326||ORGANIZATION THEORY AND BEHAVIOR||4|
|MGMT 423||BUSINESS AND SOCIETY||4|
|MGMT 490||DEPARTMENT SENIOR CAPSTONE||4|
|MKTG 310||PRINCIPLES OF MARKETING||4|
|OPSM 330||OPERATIONS MANAGEMENT||4|
|MKTG 400||BUYER BEHAVIOR||4|
|MKTG 411||MARKETING RESEARCH||4|
|MKTG 412||MARKETING MANAGEMENT||4|
|MKTG 417||MARKETING ANALYSIS||4|
|Electives–choose approved, related electives in consultation with your faculty advisor||8-10|
All admitted students must officially Declare a Major by the time they reach 90 credits (junior standing).
Application for Graduation must be made at least two terms in advance of the term you expect to graduate (undergraduate and post-baccalaureate).
Check your progress with SOAR Student Online Academic Review—you must be signed in to use this tool.
- analyze the impact of marketing environments on marketing strategy and performance;
- apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
- collect, analyze, interpret and report market data;
- explain and apply consumer behavior principles and their implications for marketing strategy and practice;
- explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.