Marketing Major, Bachelor of Science in Business Administration (BSB)
The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management, and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.
Students must be formally declared in a BSB major or officially declared as a minor before enrolling in business classes in the required upper-division business administration core.
The undergraduate business policies can be found on the School of Business advising page.
- ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill BACRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.
Grade Requirements for Graduation: a minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.
| Required Business Administration Core | ||
| Lower Division | ||
| ACCT 251 | PRINCIPLES OF FINANCIAL ACCOUNTING | 5 |
| ACCT 252 | PRINCIPLES OF MANAGEMENT ACCOUNTING | 4 |
| ACCT 261 | BUSINESS LAW | 4 |
| DSCI 245 | BUSINESS STATISTICS 1 | 4 |
| ECON 200 | INTRODUCTION TO MICROECONOMICS | 5 |
| ECON 201 | INTRODUCTION TO MACROECONOMICS | 5 |
| ENGL 201 | COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION | 5 |
| MATH 200 | FINITE MATHEMATICS | 5 |
| or MATH 142 | PRECALCULUS MATH II | |
| or MATH 161 | CALCULUS I | |
| or HONS 161 | CALCULUS I | |
| Upper Division | ||
| DSCI 346 | BUSINESS STATISTICS 2 | 4 |
| FINC 335 | FINANCIAL MANAGEMENT | 4 |
| MGMT 326 | ORGANIZATION THEORY AND BEHAVIOR | 4 |
| MISC 311 | INFORMATION TECHNOLOGY IN BUSINESS | 4 |
| MKTG 310 | PRINCIPLES OF MARKETING | 4 |
| OPSM 330 | OPERATIONS MANAGEMENT | 4 |
| Required courses | ||
| MKTG 400 | BUYER BEHAVIOR | 4 |
| MKTG 411 | MARKETING RESEARCH | 4 |
| MKTG 412 | MARKETING MANAGEMENT | 4 |
| Electives–choose approved, related electives in consultation with your faculty advisor. | 12 | |
| Required Senior Capstone | ||
| MGMT 490 | DEPARTMENT SENIOR CAPSTONE | 4 |
| Total Credits | 89 | |
Plan of Study
The following plan of study is for a student with zero credits. Individual students may have different factors such as: credit through transfer work, Advanced Placement, Running Start, or any other type of college-level coursework that requires an individual plan.
Courses could be offered in different terms, checking the academic schedule is paramount in keeping an individual plan current. Students should connect with an advisor to ensure they are on track to graduate.
All Undergraduate students are required to meet the Undergraduate Degree Requirements.
| First Year | |||||
|---|---|---|---|---|---|
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| ENGL 101 | 5 | ENGL 201 | 5 | DSCI 245 | 4 |
| Humanities & Arts 11 | 5 | MATH 200 | 5 | ECON 200 (Social Science BACR 1) | 5 |
| Natural Sciences BACR 11 | 5 | Humanities & Arts BACR 21 | 5 | Natural Sciences BACR 21 | 5 |
| 15 | 15 | 14 | |||
| Second Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| DSCI 346 | 4 | ACCT 251 | 5 | ACCT 252 | 4 |
| ECON 201 (Social Science BACR 2) | 5 | ACCT 261 | 4 | MKTG 310 | 4 |
| MISC 311 | 4 | Elective - 2nd major, minor, or general elective | 4-5 | Global Studies - graduation requirement1 | 5 |
| Diversity - graduation requirement1 | 5 | Elective - 2nd major, minor, or general elective | 4-5 | ||
| 13 | 18-19 | 17-18 | |||
| Third Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| FINC 335 | 4 | MKTG 411 | 4 | MGMT 326 | 4 |
| MKTG 400 | 4 | OPSM 330 | 4 | MKTG 412 | 4 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Marketing Elective2 | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| 16-18 | 16-18 | 16-18 | |||
| Fourth Year | |||||
| Fall Quarter | Credits | Winter Quarter | Credits | Spring Quarter | Credits |
| Marketing Elective2 | 4-5 | Marketing Elective2 | 4-5 | MGMT 490 (Senior Capstone - graduation requirement) | 4 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 | Elective - 2nd major, minor, or general elective | 4-5 |
| Elective - 2nd major, minor, or general elective | 4-5 | ||||
| 16-20 | 12-15 | 12-14 | |||
| Total Credits 180-197 | |||||
- 1
University Graduation Requirements (UGR) and Breadth Area Course Requirements (BACR) courses may be less than 5 credits and additional credits may be required to reach the required 180 total credits needed to graduate. Students should connect with an advisor to ensure they are on track to graduate.
- 2
Electives–choose 12 credits in approved, related electives in consultation with your faculty advisor.
University Competencies and Proficiencies
English
Quantitative and Symbolic Reasoning
Placement and Clearance
Prior Learning/Sources of Credit AP, CLEP, IB
General Education Requirements (GER)
- Minimum Credits—180 cumulative credit hours
- 60 upper-division credits (300 level or above)
- 45 credits in residence (attendance) at Eastern, with at least 15 upper-division credits in major in residence at Eastern
- Minimum Cumulative GPA ≥2.0
Breadth Area Core Requirements (BACR)
Humanities and Arts
Natural Sciences
Social Sciences
University Graduation Requirements (UGR)
Diversity Course List
World Language (for Bachelor of Arts)
Global Studies Course List
Minor or Certificate
Senior Capstone Course List
Application for Graduation (use EagleNET) must be made at least two terms in advance of the term expected to graduate (undergraduate and post-baccalaureate).
Use the Catalog Archives to determine two important catalog years.
- The catalog in effect at the student's first term of current matriculation is used to determine BACR (Breadth Area Core Requirements) and UGR (Undergraduate Graduation Requirements).
- The catalog in effect at the time the student declares a major or minor is used to determine the program requirements.
Students who earn a BSB in Marketing from EWU should be able to:
- analyze the impact of marketing environments on marketing strategy and performance;
- apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
- collect, analyze, interpret and report market data;
- explain and apply consumer behavior principles and their implications for marketing strategy and practice;
- explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.