Marketing Major, Bachelor of Science in Business Administration (BSB)
The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.
Students must be formally declared in a BSB major or officially declared as a minor before enrolling in business classes in the required business administration core.
The undergraduate business policies can be found on the School of Business advising page.
Note:
- Students must declare and complete the minimum BSB Pre-Major requirements or have completed the minimum Pre-Major requirements through transfer work prior to declaring for any BSB major.
- ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill BACRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.
Grade Requirements for Graduation: a minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.
| Bachelor of Science in Business Pre-Major | ||
| Pre-Major General Education (5 out of 6 required with a C or 2.0 GPA or higher per university requirements for full major declaration) | ||
BACR - Humanities and Arts | ||
BACR - Humanities and Arts | ||
BACR - Natural Sciences | ||
BACR - Natural Sciences | ||
Diversity | ||
Global Studies | ||
| Pre-Major Lower Division Business Core (Completion of 6 out of 8 required with a 2.5 GPA or higher for full major declaration) | 37 | |
| PRINCIPLES OF FINANCIAL ACCOUNTING | ||
| PRINCIPLES OF MANAGEMENT ACCOUNTING | ||
| BUSINESS LAW | ||
| BUSINESS STATISTICS 1 | ||
| INTRODUCTION TO MICROECONOMICS | ||
| INTRODUCTION TO MACROECONOMICS | ||
| COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION | ||
| FINITE MATHEMATICS | ||
or MATH 142 | PRECALCULUS MATH II | |
or MATH 161 | CALCULUS I | |
or HONS 161 | CALCULUS I | |
| Total Credits | 37 | |
| Required Business Administration Core | ||
| Upper Division | ||
| DSCI 346 | BUSINESS STATISTICS 2 | 4 |
| FINC 335 | FINANCIAL MANAGEMENT | 4 |
| MGMT 326 | ORGANIZATION THEORY AND BEHAVIOR | 4 |
| MISC 311 | INFORMATION TECHNOLOGY IN BUSINESS | 4 |
| MKTG 310 | PRINCIPLES OF MARKETING | 4 |
| OPSM 330 | OPERATIONS MANAGEMENT | 4 |
| Required courses | ||
| MKTG 400 | BUYER BEHAVIOR | 4 |
| MKTG 411 | MARKETING RESEARCH | 4 |
| MKTG 412 | MARKETING MANAGEMENT | 4 |
| Electives–choose approved, related electives in consultation with your faculty advisor. | 12 | |
| Required Senior Capstone | ||
| MGMT 490 | DEPARTMENT SENIOR CAPSTONE | 4 |
| Total Credits | 52 | |
Students should declare the Pre-Major, Bachelor of Science in Business Administration (BSB) if interested in majoring in:
Business Systems & Analytics
Entrepreneurship
Finance
Human Resources
International Business
Management
Marketing
Professional Accounting
The BSB Pre-Major is designed to provide students with exposure to Lower Division Business Core topics to assist students in identifying a major that aligns with their interests. Combined with the General Education requirements, students will gain a foundation for success in all areas of study.
Students should declare the pre-major as soon as identifying an interest in one of the BSB programs and they will then be periodically informed of BSB-related activities. Students must complete the minimum pre-major coursework with the specified grade requirements prior to declaring the full major and continuing with upper-division coursework.
For additional information review the School of Business Undergraduate Advising information or contact CAAR to learn more about declaring the BSB Pre-Major or one of the BSB degrees listed.
University Competencies and Proficiencies
English
Quantitative and Symbolic Reasoning
Placement and Clearance
Prior Learning/Sources of Credit AP, CLEP, IB
General Education Requirements (GER)
- Minimum Credits—180 cumulative credit hours
- 60 upper-division credits (300 level or above)
- 45 credits in residence (attendance) at Eastern, with at least 15 upper-division credits in major in residence at Eastern
- Minimum Cumulative GPA ≥2.0
Breadth Area Core Requirements (BACR)
Humanities and Arts
Natural Sciences
Social Sciences
University Graduation Requirements (UGR)
Diversity Course List
Foreign Language (for Bachelor of Arts)
Global Studies Course List
Minor or Certificate
Senior Capstone Course List
Application for Graduation (use EagleNET) must be made at least two terms in advance of the term you expect to graduate (undergraduate and post-baccalaureate).
Use the Catalog Archives to determine two important catalog years.
Degree Works calculates based on these two catalog years.
- The catalog in effect at the student's first term of current matriculation is used to determine BACR (Breadth Area Credit Requirements) and UGR (Undergraduate Graduation Requirements).
- The catalog in effect at the time the student declares a major or minor is used to determine the program requirements.
Students who successfully earn a BSB in Marketing from EWU should be able to do the following:
- analyze the impact of marketing environments on marketing strategy and performance;
- apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
- collect, analyze, interpret and report market data;
- explain and apply consumer behavior principles and their implications for marketing strategy and practice;
- explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.